Ecommerce Website Packages Explained: Budget vs Standard vs Custom

Pick the right package for your business size, plans, and needs. Here's what you get.

Budget - $250+

For you if:

• Testing an idea
• Service business (coach, consultant, agency)
• Small retailer (10-50 products)
• First time online
• Budget tight

Includes:

• WordPress and WooCommerce installed
• Up to 50 products loaded
• Basic theme
• Payments (Stripe, PayPal)
• Shipping basics
• SSL security
• Mobile-friendly
• Email notifications
• Basic SEO
• Launch in 1-2 weeks

Not included:

• Complex customization
• Advanced integrations
• Premium plugins
• Custom branding
• Dropshipping
• Multiple currencies
• Advanced analytics

Perfect when:

• You want to test the market fast
• You have a small product line
• You're tight on cash
• You want to see if this works

Limit: If you grow big later, you might need to add features. But you won't need to rebuild.

Real example: Fitness coach sells 12-week programs at $297 each. Site costs $250. Sells 10 in month 1 = $2,970 revenue. Site pays for itself day 1.

Why This Package Exists on a Premium Site

A $250 option sitting next to $3,900 and $9,800 deserves an honest explanation.

Most businesses that fail at ecommerce didn't fail because their product was bad. They failed because they spent too much before they had proof. $5,000 to $15,000 on a full build — before a single customer confirmed they'd actually buy. That's a painful and avoidable mistake.

This package exists to remove that trap.

The 10-SKU cap is intentional, not a compromise.

You get the same WordPress and WooCommerce foundation as our $3,900 Standard build. The same hosting setup. The same Stripe payment integration. The same mobile-first approach. What changes is scope — not the standard of work.

If your catalog is 10 products or fewer right now, you don't need $3,900 worth of infrastructure. You need a clean, professional storefront that works — and that proves the idea before you invest in scaling it. The constraint forces focus. And focus is exactly what an early-stage business needs.

Amazon started as a bookstore. One category.

It's designed to be outgrown.

When sales come in and your catalog grows, upgrading to Standard means keeping your foundation and building on top of it — not starting over. You're not paying $250 for a dead end. You're paying for a proven starting point with a deliberate next step built in.

The right buyer for this package isn't a small business — it's an early-stage one.

A personal trainer selling a coaching program. A designer launching digital products. A small-batch maker with eight items and a real audience. A service business testing online bookings for the first time. These aren't lesser clients with lesser ambitions — they're smart operators making the right call at the right stage.

This package is built for that stage.

Standard - $3,900+

For you if:

• 50-500 products
• Multiple people managing
• Want conversion features
• Making $20k+ monthly
• Planning to scale

Includes everything from Budget, plus:

• Up to 300 products
• Product variants (sizes, colors, etc.)
• Multiple payment options
• Shipping zones
• Tax setup
• Inventory management
• Customer accounts
• Email automation
• Advanced SEO
• Tools integration (Mailchimp, Google Analytics)
• Premium support 4 weeks
• Custom styling
• Product filters and search

Not included:

• Complex custom features
• ERP or CRM integration
• Wholesale portal
• Marketplace
• Subscriptions
• Custom automation

Perfect when:

• You're serious about ecommerce
• You have enough products
• You want features that increase sales
• You're marketing and scaling

Limit: Still uses standard WooCommerce. Custom needs might not fit.

Real example: Boutique with 150 items launches Standard. Product filters, size variants, email automation. Month 1: 20 sales at $80 = $1,600. Pays back in 3 months. Year 1: $50k+ revenue.

Custom - $9,800+

For you if:

• Established, unique needs
• 500+ products
• B2B or marketplace
• Making $100k+ monthly
• Need integrations

Includes everything from Standard, plus:

• Unlimited products
• Custom features built for you
• Third-party API integrations
• Custom workflows
• Advanced analytics
• B2B portal
• Subscriptions and recurring billing
• Inventory syncing with your systems
• Custom user roles
• White-label options
• Priority support 8 weeks
• Brand integration
• Performance tuning
• Scalability planning

Not included:

• Specific add-ons quoted separately
• Ongoing development (separate contract)
• Complex marketplace (might need more scope)

Perfect when:

• You have specific business needs
• You need features competitors don't have
• You're investing for long-term growth
• You want a competitive edge

Real example: Furniture maker with 2,000 items, B2B and regular customers, needs ERP connection. Custom package $15k. Features: B2B pricing logic, wholesale portal, inventory sync, production scheduling link. Cuts manual order work from 20 hours to 2 hours weekly. Saves $100k yearly in labor. ROI: 5 months.

Quick Comparison

| Feature | Budget | Standard | Custom | | Products | Up to 50 | Up to 300 | Unlimited | | Payments | 1-2 | Multiple | Multiple + custom | | Shipping | Basic | Optimized | Custom | | Inventory | Basic | Advanced | Custom | | Accounts | Basic | Full | Custom roles | | Email | Basic | Advanced | Custom workflows | | Integrations | Limited | Standard | Custom APIs | | Custom code | None | Limited | Full | | SEO | Basic | Advanced | Advanced + custom | | Analytics | Google | Google + more | Custom dashboards | | Timeline | 1-2 weeks | 2-3 weeks | 4-6 weeks | | Starting price | $250 | $3,900 | $9,800 |

Pick Your Package

Budget if:

• First time online
• Under 50 products
• Want to test fast
• Budget tight
• Don't need advanced features

Standard if:

• 50-500 products
• Want conversion features
• Planning to market and scale
• 1-2 people managing
• Need email automation

Custom if:

• 500+ products
• Have specific needs
• Need integrations
• Have unique requirements
• Substantial business, want edge

Can You Upgrade?

Yes. Budget to Standard: You keep everything, we add features. Takes 1 week, costs ~$2,000 more.

Standard to Custom: We rebuild for custom features. Takes 2 weeks, pricing depends on what you need.

Better to start at the right tier. Saves time and money.

No Hidden Fees

Some providers charge extra for SSL, domain, uploads, email, payments. We include all of it.

No surprise bills.

How to Pay

Budget: One payment upfront.

Standard and Custom: 50% deposit to start, 50% on launch.

Decide

1. Count products. How many?
2. List features. What do you need?
3. Timeline. How fast to launch?
4. Revenue. What's the ROI?
5. Choose.

Standard is usually the sweet spot. Affordable for growing businesses, powerful enough to scale.

Explore packages and pricing.